3/14/2019 5:46:43 PM (GMT+3)

Cricket gaining popularity in Europe at a fast pace

Cricket gaining popularity in Europe at a fast pace

NEW DELHI: A three-day conference titled “Lead the game like it has never been led before” was hosted by Deutscher Cricket Bund (DCB) recently in Munich.

Supported by the International Cricket Council (ICC), a total of 30 European nations joined forces to continue to build momentum for cricket across the continent.

“It has been a real privilege to witness ICC European Members unite, inspire and commit to leading the game like it has never been led before,” said ICC Regional Development Manager Ed Shuttleworth, who also heads the ICC team in Europe.  “We are in an exciting period of growth for the sport in our region and we believe that collaboratively we can reach new audiences and engage a new generation of cricket enthusiasts.”

It was one of cricket’s success stories having seen significant development, expanding from 80 cricket teams in 2012 to 350 today.

“We would like to thank all of the participants for coming to Germany and contributing so positively to an extremely productive conference,” said DCB Vice President Monika Loveday.

The main focus of the conference was to consider how to meet the increased appetite for the sport in Europe and the role each national federation can have in driving more people to play the game.

“I will aim to lead the direction that Cricket Finland is heading with clarity and passion for the sport and the community. We have a big emphasis on women’s cricket and 2019 will be the focus of this in Finland,” said Maija Scamans, Operations Director at Cricket Finland.

The conference provided an environment for collaboration and how the region can unite to support each other in achieving their individual and collective strategic goals.  The conference introduced new ICC products and services to all countries to help them reach new audiences.

“I’m looking forward to bring the fresh ideas and energy from the European meeting to my Board and to make sure that 2019 will be the year of development for cricket in Serbia," said Haris Deutsch, Serbian Cricket Federation General Secretary. 

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