7/7/2018 8:52:23 AM (GMT+3)

Interactive installations in Russia show Qatar’s culture, sporting features

Interactive installations in Russia show Qatar’s culture, sporting features

MOSCOW: The Supreme Committee for Delivery and Legacy (SC), the organisation responsible for delivering the infrastructure required for the 2022 FIFA World Cup in Qatar, will be giving fans at the World Cup Russia a taste of things to come in a little over four years’ time, with creative and interactive installations here and Saint Petersburg from July 7-15.

The SC has partnered with a range of Qatari organisations to launch creative campaigns that will showcase the country as a prime cultural and sporting destination to bring the country’s unique World Cup tournament concept to life.

The SC and Qatar-based stakeholders will be hosting Majlis Qatar, a three-tiered pop-up space in the centre of Gorky Park, that resembles a Bayt Al Sha’ar -- a traditional tent common throughout the Gulf region, and which serves as the inspiration for the 60,000-seat venue, Al Bayt Stadium in Al Khor City.

As one of the centerpieces of the campaign, the SC will also host the world’s first floating multimedia museum.

Located on the Moskva River, near Gorky Park, museum visitors will be invited to travel to Qatar through an immersive multimedia show, where informational graphics on Qatar’s hosting plans will be projected on to walls, appearing to flow down into the river’s water.

The SC will also be launching a series of innovative ‘portals’ that will connect cultures and communities around the world. Digital portals will also be placed across Doha, Saint Petersburg and Moscow will allow fans to interact between the cities via live broadcasts, giving fans in Russia a real-time view of what life is like in Qatar.

Furthermore, Moscow’s famous GUM department store will also play host to a football exhibition, showcasing World Cup memorabilia and exhibits from Qatari stakeholders, including Qatar Museums and the Sheikh Faisal Museum.

The Qatari stakeholders contributing to the success of Majlis Qatar include the Ministry of Culture and Sports, Qatar Tourism Authority, Qatar Airways, Qatar Museums, Qatar Foundation, Katara, Souq Waqif, Doha Film Institute, Qatar Football Association, Qatar Olympic Committee, Aspire, Al Shaqab, beIN SPORTS, Al Kass, Ooredoo and the International Centre for Sports Security.

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