4/23/2018 6:00:21 PM (GMT+3)

Qatar Airways to sponsor AS Roma till 2020-21 season

Qatar Airways to sponsor AS Roma till 2020-21 season

DOHA: Qatar Airways has become main global partner of Italian club AS Roma through the 2020-21 season.

Roma will wear their white away kit with the new Qatar Airways logo on the front for the first time in the Champions League semifinal against Liverpool at Anfield on Tuesday night.

According to a club source, the total agreement is about €40 million.

"We are delighted to announce this historic partnership between AS Roma and Qatar Airways, two great brands with global ambitions," said AS Roma President Jim Pallotta. "Today’s announcement is the result of discussions behind the scenes for over eight months with Qatar Airways, led by our commercial team in London with much assistance from the entire Roma team, and comes at a significant time in the club’s history, on and off the pitch."

Launched in 1997, Qatar Airways is one of the youngest global airlines to serve all six continents and connects over 150 destinations on the map every day. One of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax, Qatar Airways was voted Airline of the Year in 2011, 2012, 2015 and 2017.

Under the terms of the deal, Qatar Airways becomes Roma’s only the seventh shirt sponsor in the club’s 90-year history.

Formed in 1927, Roma is one of Italy’s most successful football clubs, winning three Serie A titles, nine Coppa Italia crowns, and regularly competing in the UEFA Champions League.

The new partnership will enable Qatar Airways to engage with the club’s 263 million fans worldwide and help Roma reach millions of potential new fans across the globe.

“We are very pleased to announce this new partnership, which will see Qatar Airways become the official shirt sponsor of AS Roma through the 2020-21 season," said Qatar Airways Group Chief Executive Officer Akbar Al Baker.