MUMBAI: The ICC Men’s Cricket World Cup 2023 Trophy Tour has begun in spectacular style on Monday at India’s Narendra Modi Stadium in Ahmedabad.
Trophy Tour aims to connect the iconic silverware with over one million fans as it tours 18 countries worldwide.
The feat was achieved with the World Cup Trophy attached to a bespoke stratospheric balloon.
The stunning shots of the famous silverware sitting on the edge of the Earth’s atmosphere were captured with 4K cameras. The balloon crossed more than 99.5% of the Earth’s atmosphere with the temperature of -65°C at the peak altitude.
The space flight sets the stage for the biggest ICC Men’s Cricket World Cup Trophy Tour ever, counting down to the World Cup being played across India in October and November.
Through a varied programme of activations, the Trophy Tour aims to give one million fans the chance to connect with the prized silverware ahead of the highly anticipated global event, and will visit locations in 18 countries across five continents.
Embarking on its first full-scale global tour since 2019, the Trophy Tour will recreate the sense of occasion and carnival-like atmosphere synonymous with Cricket World Cups through a series of large-scale activations at some of the world’s most iconic destinations. (ICC Media)
