NEW DELHI: The All India Football Federation (AIFF) launched their new motto – ‘Indian Football. Forward Together’ on Monday.
The motto is based on the core belief of the Federation to promote, grow and develop the game of football throughout India with the support of the football community, and creates synergy with the core values of the organization – passion, respect, leadership, teamwork, integrity, professionalism and inclusivity.
The motto encapsulates AIFF’s aim to drive forward the development of football from the grassroots to domestic to national representative teams through a variety of programmes and support, by working together with its partners and key stakeholders.
“With the new motto in place, our objective is to streamline these efforts in our communication with all the stakeholders. Even the smallest unit in the chain plays an important role,” said AIFF president Praful Patel.
The first brand attribute signifies that AIFF is committed to developing every aspect of the game including coaches, referees, clubs, leagues, regional federations and tournaments while accelerating the overall growth of the sport in the country, the AIFF said on its website.
