NEW DELHI: A sharp fall in viewership during the first eight matches of IPL 2022 may put the the BCCI in a tight spot ahead of the e-auction of the league’s media rights for the 2023-27 cycle.
There has been a massive 33 per cent drop in TV ratings (TVR) in the opening week which has raised concerns among the advertisers and sports marketing community over monetisation potential of the tournament.
As per data sourced from subscribers of BARC India, the first eight matches of the IPL 2022 scored a TVR of 2.52, compared to a TVR of 3.75 in the last season.
Overall reach of the first week also dropped 14 per cent to 229.06 million, down from 267.7 million in the last year for all India, 2+ years population.
Even during the pre-Covid time (2019), the overall reach was at 268 million, while ratings were at 3.85 TVR, a report said.
