DUBAI: Hosted across ten world-class venues in India, the event is set to be the biggest Cricket World Cup ever which fans can now enjoy even greater access to through the Official CWC 2023 App, ICC’s Facebook and Instagram channels and much more.
The ICC will leverage the ICC’s first-of-its-kind vertical feed coverage to create highlights tailored for hundreds of millions of fans that access content on a mobile phone and will be available to access on the App, website and ICC’s Meta channels.
The ICC’s new broadcast channels on WhatsApp and Instagram will be a great source of the latest news and videos, making it easier for people to be connected with the World Cup. Fans will get match highlights, breaking team news and the best viral videos delivered in a way that’s easy to share with friends and family.
As part of our mission to grow the game, the ICC has worked with Meta to partner with more than 500 creators across India to bring the event to new audiences. Reels content creators from across India will be given exclusive access at matches to create content in their unique style. Every match will have a local creator in attendance so that content is produced in the local language and style. (ICC Media)
